Current Fave: H&M Lyocell Jacket in Powder Pink

Last night, I was searching through my favorite lifestyle blog, The Everygirl, and I came across this super chic pink jacket from H&M.

 

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Image created and owned by H & M Hennes & Mauritz AB

I’ve coveted a light pink jacket ever since Lorelai Gilmore sported one, oh so long ago…

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While looking at the H&M jacket’s product description, I noticed the fabric was called “lyocell” and the item was tagged as being “Conscious.” This certainly peaked my interest!

Looking into this further, I discovered that lyocell is one of the most eco-friendly fabrics on the market. It is made from repurposed wood pulp and can be altered to match many different textiles, including suede, leather, and silk. Because of the (natural) chemical processes necessary to make the fibers, Lyocell is more expensive to manufacture than other eco-friendly fabrics like cotton, but it is naturally wrinkle-resistant. So at $49.99, a new eco-friendly jacket in the color of my dreams would clearly be a savvy purchase!

So, on to the “Conscious” label on the H&M site:

I’ve always been a huge fan of H&M for providing a full range of sizes at affordable prices, but I didn’t realize that sustainable practices were at the core of their mission. As stated on their website:

H&M’s business concept is to offer fashion and quality at the best price in a sustainable way.

Searching further, I came across my favorite thing on the H&M website (even more than lyocell pink coats!), the company’s sustainability reporting page. I was blown away by the transparency offered to the public, including all GRI (Global Reporting Initiative) sustainability reports, a Supplier Compliance list, and a Working Conditions statement.

The label of “Conscious” refers to a collection of clothing showcased for being produced in this excellent manner with sustainable fabrics (there are also menswear and kids Conscious collections). In H&M’s own words:

Conscious is the name for everything we do for a more sustainable fashion future. Hundreds of Conscious Actions – big and small, short- and long-term – are dedicated each year to make sure these commitments are put into practice. Our Conscious fashion collection is just one of the many examples of what we do for a more sustainable fashion future.

This all sounds well and good, but looking at the other pieces from the Conscious collections, I noticed that they were arguably more expensive than the lyocell jacket, to an unreasonable amount ($99 for a kids dress!). Therefore, since my jacket was clearly a bargain and a steal, how could I not buy it?!

Plus, H&M offers a Conscious Home collection, which is extremely affordable and offers a $4.99 organic cotton cat-printed tea towel. Sold!

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Image created and owned by H & M Hennes & Mauritz AB

Eco-friendly production from a company that values ethical working conditions and produces goods in all sizes and at an affordable price point–count me in! As per my routine, I’m off to my closet to find one thing to donate so that I can justify adding my jacket.

Stay savvy!

–Kim

(For a slightly more cynical perspective on H&M’s Conscious line, see this wonderful Quartz article. It’s not enough to dissuade me from the excitement of the pink lyocell jacket, but the author, Marc Bain, brings up some interesting points about the inherent contradictions of running a large chain and being sustainable)